We are thrilled to share with our New York community Beauty Trends 2025. As we start the new year excited to feature a leader in the Beauty World Saie Beauty based in New York City.
Founded by Laney Crowell and proudly based in the city, Saie has become a go-to for those who want wellness and results without compromise. If you’re after makeup and skincare that seamlessly fits into your fast-paced life, keep reading—we’re diving into what makes Saie Beauty a standout for the modern New York girl.
Clean Beauty Redefined
When it comes to clean beauty, Saie sets the bar high. Every product is formulated without potentially harmful ingredients like parabens, phthalates, and synthetic fragrances, meeting the strictest clean beauty standards.
Saie is EWG Verified and follows the credo of being good for your skin and good for the planet. For the New York girl, who is always on the go and juggling countless priorities, Saie offers a range of products that not only enhance your natural beauty but also give you peace of mind knowing you’re using safe ingredients.
Hero Products That Shine
Saie’s product lineup is intentionally curated, focusing on high-quality essentials that deliver results. Let’s get into some of the standout products that have taken the beauty world by storm:
1. Glowy Super Gel
The Glowy Super Gel is a must-have for anyone looking to achieve that effortless, lit-from-within glow. This lightweight, hydrating illuminator can be used as a primer, mixed with foundation, or applied on its own for a subtle radiance. Packed with ingredients like Vitamin C and glycerin, it not only makes your skin look luminous but also hydrates and protects it.
Why We Love It:
- Perfect for multitasking and quick touch-ups.
- Offers a natural glow without looking overdone.
- Clean formula that suits all skin types.
2. Glossybounce
A must-have for your lips, Glossybounce is the perfect mix of hydration, sheer color, and shine. This silky formula glides on effortlessly, delivering a natural glow to your lips without feeling sticky. Packed with nourishing ingredients, it’s a multitasking gem you’ll reach for daily.
Why We Love It:
- Moisturizes while adding a hint of glossy color.
- Perfect for everything from coffee runs to evening events.
- Compact and chic—ideal for on-the-go touch-ups.
3. Mascara 101
If you’re tired of mascaras that smudge or clump, Mascara 101 is your answer. This clean, buildable formula defines, lifts, and lengthens lashes with a flake-free finish. Enriched with beeswax and shea butter, it nourishes your lashes while providing all-day wear.
Why We Love It:
- Creates fluttery, natural-looking lashes.
- No raccoon eyes by the end of the day.
- Easy to remove without harsh scrubbing.
4. Dew Blush
Blush is back, and Saie’s Dew Blush is here to stay. This liquid gel blush comes in a range of stunning shades that blend seamlessly into the skin for a healthy flush. With ingredients like mulberry and elderberry, it’s as nourishing as it is beautiful.
Why We Love It:
- Effortless application for on-the-go touch-ups.
- Gives a natural, fresh-faced look.
- A little goes a long way, making it a great value.
Sustainability at the Core
Beyond beauty, Saie is committed to sustainability. The brand uses eco-friendly packaging, including recyclable materials and reusable components wherever possible. They also partner with environmental organizations to offset their carbon footprint and support initiatives that protect the planet. For eco-conscious New Yorkers, Saie’s sustainability practices are a major bonus.
Inclusivity and Accessibility
Saie believes in beauty for everyone. Their products cater to a diverse range of skin tones, and the brand’s ethos promotes inclusivity at every level. From their marketing campaigns to their shade ranges, Saie ensures that every customer feels seen and valued. Additionally, their products are priced accessible for clean beauty, making high-performance products available to more people.
The Founder’s Vision
While the focus is on the products, it’s worth mentioning the visionary behind Saie Beauty. Laney Crowell founded the brand with the goal of creating clean beauty products that didn’t compromise on performance or aesthetics. Her experience in the beauty industry, coupled with her passion for wellness and sustainability, has shaped Saie into a brand that resonates with modern consumers. Under her leadership, Saie continues to challenge the norms of traditional beauty and redefine what it means to be “clean.”
Why Saie Works for the New York Girl Style
Life in New York City is fast-paced, vibrant, and ever-changing, and Saie Beauty aligns perfectly with this lifestyle. The brand’s products are designed for convenience without sacrificing quality. Whether you’re hopping from a morning workout to a business meeting or heading out for a night on the town, Saie’s multitasking products keep you looking and feeling your best.
Saie’s commitment to clean, effective, and sustainable beauty makes it a go-to for the modern woman who demands more from her makeup. The brand’s chic, minimalist packaging is an added bonus, fitting seamlessly into any New Yorker’s aesthetic.
Final Thoughts
Saie Beauty is more than just a brand; it’s a movement toward better beauty. With products that deliver on their promises, a commitment to clean and sustainable practices, and a focus on inclusivity, Saie is setting a new standard in the beauty world. For the New York Girl who values efficiency, style, and substance, Saie is a must-try.
Ready to experience the Saie difference? Head to @saiebeauty or find them at your favorite clean beauty retailers. Let us know which product becomes your new holy grail in the comments below—we’re always here to talk beauty with our community.
