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    Meet Dria Murphy a New Yorker founder of beauty, wellness and Lifestyle platform By Dria and CEO Alise Collective. Dria is a leader in the wellness and beauty world with her recommendation of products and service that empower women Lifestyle. Dria’s journey is an example of how one can blend creativity, purpose, and a strong sense of a wellness community. Whether it’s through the products she promotes, the services she offers, or the content she creates, Dria’s work aims to elevate the lives of others—helping people look and feel their best, both inside and out. A Vision for Wellness, Beauty, and Lifestyle By Dria, founded in 2018, is a digital space that focuses on holistic beauty and wellness. The platform curates products and experiences designed to help people embrace self-care rituals and lead balanced lives. From skincare to mindfulness, Dria’s goal is to provide individuals with the tools to enhance not only their physical beauty but also their mental, emotional, and spiritual well-being. The focus of Dria’s Lifestyle platform @_bydria is a holistic wellness and beauty membership designed to empower individuals to take control of their personal health, beauty, and self-care routines. Offering a curated selection of wellness treatments, beauty services, and exclusive benefits, this membership goes beyond traditional beauty treatments to incorporate a lifestyle that nurtures both the inside and outside. Whether you’re looking to rejuvenate your skin, improve mental wellness, or simply create a consistent self-care routine, @_bydria offers a comprehensive, tailored experience that meets your specific needs. The All-Inclusive Wellness & Beauty Experience One of the main attractions of @_bydria is its all-in-one approach to wellness and beauty. As a member, you gain access to a wide variety of services, each designed to enhance your overall well-being. Here’s a glimpse of what the membership includes: 1. Beauty Treatments @_bydria partners with top-tier beauty professionals to offer high-quality skincare treatments, facials, and aesthetic services that will leave you glowing. Whether it’s a custom facial, dermaplaning, or anti-aging treatments, the offerings are designed to tackle skin concerns and enhance your natural beauty. 2. Wellness Services Beyond traditional beauty treatments, wellness is at the core of @_bydria’s philosophy. Members can indulge in services such as: Massage Therapy: Therapeutic massages to relax, relieve tension, and reduce stress. Wellness Consultations: Personalized consultations to help create a balanced lifestyle that nurtures both mental and physical health. Mindfulness and Meditation Sessions: For members seeking a mental health boost, mindfulness training and meditation sessions are available to help manage stress and promote inner peace. 3. Exclusive Member Discounts Members receive exclusive discounts on a variety of products and services, including high-end skincare lines, wellness tools, and health supplements. The perks extend beyond just treatments—your membership allows you to discover products that support long-term beauty and health goals. 4. Priority Booking & Access A major advantage of being a member of @_bydria is the ability to skip the waitlist. Whether you’re trying to book an appointment for a facial or need last-minute wellness services, @_bydria offers priority booking, ensuring that you can always get the treatments you need when you need them. Personalized Wellness Plans One of the standout features of @_bydria is its commitment to customization. Unlike many generic beauty memberships, @_bydria focuses on understanding the unique needs of each member. Upon joining, you’ll have the opportunity to consult with wellness and beauty experts who will help design a personalized plan based on your goals. This could include: A skin care regimen tailored to your skin type and concerns. Stress management techniques suited to your lifestyle. Nutrition and fitness advice to complement your beauty routine. This individualized approach ensures you get the most value out of your membership, maximizing your wellness and beauty results. Why @_bydria Is Different 1. Holistic Approach Unlike typical beauty memberships that focus only on surface-level beauty, @_bydria takes a holistic approach that integrates mental, emotional, and physical well-being. The emphasis on self-care, meditation, and relaxation alongside traditional beauty treatments sets @_bydria apart in a crowded industry. 2. A Community of Like-Minded Individuals When you join @_bydria, you’re not just getting beauty services—you’re also becoming part of a supportive community. This membership connects you to others who share a similar passion for self-care and wellness, creating a space where you can find inspiration, motivation, and encouragement. 3. Accessible Wellness Wellness and beauty often come at a high price, but @_bydria makes these services more accessible by bundling them into an affordable membership. By offering competitive pricing and discounts, @_bydria allows individuals to prioritize their health and beauty without breaking the bank. A Glimpse into Dria’s Personal Wellness Routine As a wellness advocate, Dria’s personal approach to daily wellness routines is just as intentional as the brands she supports. She prioritizes a holistic approach to health, balancing work, rest, nutrition, and mental well-being. Dria incorporates activities such as pilates, meditation, and skincare rituals into her daily routine, embracing them as tools for relaxation and mindfulness. By staying connected to her inner self, Dria is able to maintain clarity and energy as she juggles the demands of her businesses. Dria also emphasizes the importance of connecting with others. Dria believes that having meaningful relationships plays a crucial role in personal and professional success. This sense of community, combined with a commitment to wellness, is what sets her apart as a leader in both the beauty and wellness spaces.  

By Erica Deligne, Stylist & Fashion Editor @delightfully_deligne   As the crisp fall breeze starts to swirl through the streets of Manhattan, the city’s fashion scene is as dynamic and layered as the city itself. From the Financial District to SoHo, Upper East Side to the Lower East Side, New York women embrace fashion with a fierce individuality while still exuding effortless chicness. Whether they’re hailing a cab on 5th Avenue or making their way through bustling subway stations, there’s no doubt that Manhattanites set the tone for the season’s trends. Here’s a look at what women in Manhattan are wearing this fall, broken down by casual, work wear, and night-out attire. Casual Attire: Effortless Meets Edgy   When it comes to casual street style, New York women love a blend of comfort, luxury, and subtle edge. Think of elevated basics with an eye-catching accessory or two. One of the most prominent fall pieces making waves is the oversized trench coat, perfect for layering on brisk city days. Trench coats in earthy tones like camel, olive, and tan are draped over knit sweaters or slouchy turtlenecks, paired with high-waisted jeans, tailored joggers, or leather leggings.   Shoes? Comfortable but polished. Chunky loafers and sleek white sneakers remain staples, allowing women to transition from a morning coffee run to an impromptu lunch at a downtown bistro without skipping a beat. Scarves in rich textures like cashmere, wool, or silk add a touch of personality and practicality as temperatures drop.   Accessories are often understated but intentional—think large tote bags in minimalist designs, gold jewelry that elevates the look, and chic sunglasses that add a bit of mystique. For some, a classic baseball cap or a beret adds a playful touch to their ensemble, reflecting Manhattan’s downtown cool vibe. Work Wear: Power Dressing Redefined   For the New York career woman, the office dress code is a delicate dance between professionalism and fashion-forward experimentation. The power suit remains a central piece, but it’s not your standard black blazer anymore. Tailored suits in bold colors—like emerald green, burnt orange, or deep burgundy—are making a statement. The blazer itself has become more versatile, sometimes belted at the waist or paired with sleek pencil skirts or wide-legged trousers.   For those favoring a more feminine touch, the midi dress is a go-to this season. Paired with knee-high boots or pointed-toe heels, these dresses are flattering yet functional, flowing effortlessly from work meetings to after-hours events. You’ll often see textured fabrics like tweed, velvet, or silk incorporated into office wardrobes, adding a luxurious feel without being too over the top.   And of course, no Manhattan office outfit is complete without an impeccable coat. The camel coat remains a favorite, but double-breasted wool coats in deep, jewel tones are also turning heads. Paired with structured bags—like Celine or Givenchy—the Manhattan woman’s work look is equal parts commanding and chic.   Night-Out Attire: Glamour with an Edge   As the sun sets and the city lights come alive, so does Manhattan’s nightlife fashion. Women heading out for cocktails, dinner, or a night of dancing in the city have mastered the art of balancing glamour with edginess. Leather has made a big comeback this fall, whether it’s in the form of fitted jackets, skirts, or daring dresses. Paired with statement jewelry and bold heels, leather gives an instant edge to any outfit.   The little black dress is, of course, a staple in any city wardrobe, but this season’s iteration is all about modern details—think asymmetrical cuts, sheer panels, and sculptural silhouettes. Along with the classic black, metallics and sequins are being embraced in everything from mini skirts to blouses, catching the light of Manhattan’s nightlife.   Footwear is bold and intentional—think platform heels or sleek stiletto boots that make a statement. For those seeking comfort with style, kitten-heel boots or trendy block-heeled sandals paired with daring outfits work just as well for a night on the town.   And when it comes to outerwear, the faux fur coat is making a statement, adding drama and warmth as women move between upscale cocktail lounges and downtown speakeasies. From plush ivory to deep, dramatic shades of navy and crimson, these coats add the finishing touch to a flawless night-out look.   New York Women Style at Its Best   New York fashion scene this fall is as diverse and exciting as the city itself. Women here aren’t afraid to take risks, but they do so with an air of effortless elegance. From casual coffee runs to high-stakes office meetings and glamorous nights out, the key to New York fashion is all in the balance—mixing high and low, classic and trendy, all while making it look completely effortless. As the temperatures dip and the city buzzes with energy, one thing’s for sure: Manhattan women will continue to set the tone for fall fashion with their fearless, iconic style.    

When you walk into the Kendra Scott boutique in Soho, New York, you’re not just stepping into a jewelry store; you’re stepping into a world of fashion forward jewelry design, innovation and a global Lifestyle fashion brand. Meet Kendra Scott, the founder and CEO of the billion-dollar Kendra Scott Jewelry company, is an inspiration to female entrepreneurs everywhere. From starting her business with just $500 in her spare bedroom to becoming a global jewelry empire, her story is as striking as the pieces she creates.   The Rise of Kendra Scott Kendra Scott began her jewelry company in 2002 with a vision to create beautiful, chic, high-quality accessories that could make every woman feel confident. With hard work and a keen sense of the market, Scott turned her passion into a flourishing business. Today, Kendra Scott’s fashion forward jewelry is sold worldwide, with flagship stores like the one in Soho playing a significant role in shaping the fashion scene. She built her empire on three pillars: family, fashion, and philanthropy, making her brand as meaningful as it is stylish. Soho Flagship Store: The Perfect Backdrop for Jewelry Lovers Nestled in the heart of Soho, one of New York’s most vibrant shopping districts, Kendra Scott’s store stands as a modern haven for fashion-forward individuals. Soho is known for its cutting-edge style and art scene, making it the ideal location for Scott’s vibrant and versatile designs. The flagship store features a sleek, contemporary design, echoing the sophistication of her pieces while providing a welcoming space for customers to browse and shop. Inside the boutique, customers can experience Kendra Scott’s signature Color Bar™. This unique customization feature allows shoppers to design their jewelry pieces by choosing the stone colors, shapes, and settings, creating something entirely personalized. It’s a touch of luxury and creativity that fits right into the ethos of Soho’s trendy and artsy vibes. Standout Pieces in the Collection Kendra Scott’s collections offer a wide variety of styles that seamlessly blend boldness and elegance. Some standout pieces include: The Elisa Pendant Necklace: This timeless and delicate necklace is one of Kendra Scott’s most iconic designs. Available in numerous stone colors, including mother-of-pearl and turquoise, the Elisa Pendant adds a touch of subtle sophistication to any look. The Disney Collection: These necklaces and earrings is for every Disney lover. They are a statement accessory that perfectly balances femininity with modern appeal. They come with white shiny stone design, making them the perfect accent for both casual and formal outfits. The Pumpkin Necklace This viral and playful, pumpkin-shaped pendant adds a bit of fun to any ensemble. Its design is dainty but eye-catching, making it perfect for layering or wearing on its own. It comes in orange and ivory mother-of-pearl. The YellowRosebyKendraScott Collection Simple yet bold, these necklace, ring and earrings collection are ideal for everyday wear. The moon shape and vibrant stone colors make them both versatile and attention-grabbing. Each piece embodies the balance of classic and contemporary design that Kendra Scott has mastered, making her jewelry perfect for adding a touch of elegance to any wardrobe. Empowering Female Entrepreneurs Kendra Scott is not only known for her designs but also for her commitment to empowering women. Her journey from a small start-up to a billion-dollar company serves as an inspiration for aspiring female entrepreneurs everywhere. She consistently speaks out about the importance of supporting women in business and has implemented numerous programs and partnerships to help advance women in their professional journeys. Her company also operates on a philanthropic model, giving back through various initiatives such as the Kendra Cares Program, which brings the Kendra Scott Color Bar™ to pediatric hospitals for patients to design their jewelry. This commitment to giving back has become a hallmark of the Kendra Scott brand, blending business success with a greater sense of purpose. Kendra Scott’s success as a jewelry designer and businesswoman is a testament to the power of determination, creativity, and a deep commitment to empowering others. Her pieces add sparkle and elegance to every outfit, while her story adds inspiration to every aspiring entrepreneur. If you’re in Soho, a visit to her flagship store is a must—not just for the beautiful jewelry, but for the opportunity to experience a fashion brand that embodies both style and purpose.